Miira Leinonen
CMO
Passionate about creating compelling stories and enhancing the world of recruitment. Helping companies to improve their Employer Brand with modern recruitment methods and superior Candidate Experience.
Candidate Experience
Candidate Experience: What's in it for the candidates?
The clear purpose of delivering positive candidate experiences is to benefit candidates.
All candidates should be treated in the same way to make sure that the recruitment process is equal and fair. The application process should also be as transparent as possible but, at the same time, communication should be confidential.
However, delivering a positive Candidate Experience is more than that. It is making the application process as effortless and efficient as possible. A job advertisement should be found easily and it should not take too long time to fill out an application. In many cases candidates cannot put all their eggs in one basket. In other words, they need to apply for several jobs at the same time. If it takes numerous hours to fill out only one application, job-hunting gets overly exhausting (that should not be the purpose).
Candidates benefit from knowing where they stand and what is about to happen
Communication between a company and a candidate through the entire recruitment process is vital. Candidates benefit from knowing where they stand and what is about to happen. They should never be kept in the dark. Waiting for a recruitment decision is a lonely job and especially unpleasant if candidates don’t get any communication in the meantime.
If a company wants to truly invest in the Candidate Experience, it needs to offer more detailed feedback
One of the most crucial points in the application process is the moment when a candidate gets a message that tells her that she has not been selected for the position she has applied for. What does the message say? “Thank you for applying, but this time you were not selected.” Well, that is better than nothing: at least she will know the result. However, if a company wants to truly invest in the Candidate Experience, it needs to offer more detailed feedback.
Why wasn’t the candidate selected? Is there something she could have done better? Candidates rarely get feedback on their applications, which is a shame. If candidates got feedback, they would have a possibility to develop and improve their skills. That would enhance their chances to get a job in the future.
Want to learn more about Candidate Experience? Download our Definitive Guide to Candidate Experience.
